Homelands race representation and Americanisation

LO2 - Discuss, explain and evaluate how media context (where the media product was produced and screened) may have influenced representation in the TV drama you have studied


SPECIFIC TERMINOLOGY:
  • Americanisation 
  • McDonaldisation
  • Cultural Imperialism
  • Capitalism
  • Consumerism
  • Islamophobia/islamophibic  

WE ARE PRISONERS OF AMERICAN CULTURE
American culture is all over the world. For example, mcdonalds is in every country in the world, apart from 5 countries. Even then, there is American technology (i.e computers, macs) all over the world. America own google, one of the biggest media companies in the world. Television also links into the world domination of Americanisation. Even from a very young age, children who were watching SKY TV have been watching American TV, for example Disney channel is shown to children all over the world who's parents pay for SKY.  Clothing brands which most people wear is even from America.

DOMINANT IDEOLOGY IN FILMS AND TV:
  • Gender roles - Male 
  • Race - People of a white culture 
  • Social Grade - C-A
  • Sexuality - Straight 
  • Religion - Christianity 
  • Politics - Capitalism 
"THE PROBLEM WITH THE MEDIA, IT'S CONTROLLED BY MIDDLE CLASS WHITE MALES WHO KEEP THEIR POWER BY KEEPING IT THE NORM" - (Medhurst, 1998) Marxist argument

HOW HOMELANDS FITS CONVENTIONS:
  • Gender roles - Homelands is breaking stereotypes as the main character is a female actor. 
  • Race - Also breaking stereotypes for race also, as the high up boss is of a black ethnicity. 
  • Social Grade - Homelands sticks to this
  • Sexuality - Straight
  • Religion - Christianity 
  • Politics - Capitalism 
Overall, Homelands sticks to most of the dominant ideology in films and tv.

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