LO2 - Discuss, explain and evaluate how media context (where the media product was produced and screened) may have influenced representation in the TV drama you have studied SPECIFIC TERMINOLOGY: Americanisation McDonaldisation Cultural Imperialism Capitalism Consumerism Islamophobia/islamophibic WE ARE PRISONERS OF AMERICAN CULTURE American culture is all over the world. For example, mcdonalds is in every country in the world, apart from 5 countries. Even then, there is American technology (i.e computers, macs) all over the world. America own google, one of the biggest media companies in the world. Television also links into the world domination of Americanisation. Even from a very young age, children who were watching SKY TV have been watching American TV, for example Disney channel is shown to children all over the world who's parents pay for SKY. Clothing brands which most people wear is even from America. DOMINANT IDEOLOGY IN FILMS AND T...